Clickbait headlines, featuring ridiculously loose claims, hyperbole, and promises that seem too good to be true, have been around since the dawn of digital media and have proven to be one. It is possible to find, among media headlines,. Clickbait to make people click on a linked article is commonly used on social media. We analyze the impact of clickbait on user interaction on facebook in the form of liking, sharing and. Study 3 revealed that while some headlines generate more engagement, the detectors agreed on a.
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