Influencers' Biggest Mistakes: Lessons Learned (the Hard Way)

The biggest influencer mistake an influencer can make is buying fake followers and engagement. Whether its through comment pods or using bots, either way, its just wrong. Below, 10 members of forbes agency council discuss some big mistakes brands make in the process of setting up their influencer marketing strategy. Read on to learn about. So, lets dive into the top mistakes that new influencers repeatedly makeoften unwittinglyand find out how you can avoid them to create sustainable growth, remain.

The biggest mistake that brands make with influencers is trying to control them or treat them like journalists, instead of peers, partners or friends. Brands, big and small, make hundreds of mistakes in influencer marketing. I've walked this slippery slope. And here's what i've learned about. By learning about some of the biggest mistakes companies make, you can make sure your influencer partnership will be a productive one. Choosing the wrong influencers.